They Won't Wait: A Warning for Slow Websites
Your website is probably slow. I'm not trying to make you feel bad or dismiss all the hard work you've put into your project. Heck, performance might have been a core value of the design. But websites can always be faster.
People have become increasingly more impatient over the last decade when it comes to technology, specifically non-native web-based interactions. Users expect your website to load almost instantly or they will leave and try another site, probably one of your competitors. Why should they stick around if your competitors' websites load half a second faster?
Users are tired of being bombarded with tracking scripts, having to download massive component libraries, forced to deal with "accept cookies" prompts, playing a small mini-game of "close those ads!", and then being subjected to never-ending loading screens. This is not the internet we were promised.
It's in my nature, I always liked speed.
- Guy Lafleur